As a moderator for a workshop with members of 4 various teams we defined each of the B2B audiences we were selling to. A data dashboard was being built, and the information and layout would vary by user. In order to add in the most beneficial, easy to understand data, personas were developed to guide the layout and content.
The group determined 5 separate user segments of our target clients. For each user we created affinity diagrams, listing out demographics, motivations and goals, pain points and design imperitives
After identifying 5 attributes of each audience, the team placed dots along each spectrum, and discussed the outcomes of each exercise coming to an agreed opinion of each profile.